Basser Millyard has been operating as a wholesaler, manufacturer and distributor of fishing tackle in Australia since 1953. Over that period, 'BM' has represented some of the finest names to ever grace the industry.
Brands like Seascape (reels), Kalua (reels), Pegron (lures) and Triplex (line) were recognised as marketing leading names in their time, and these represented but a small part of the range that 'BM' had to offer.
Today, we have grown to become one of Australia's largest and most successful tackle distributors, with a range comprising such well-known brands as AFTCO, PRADCO Lures (Bomber, Arbogast, Rebel, Cotton Cordell, Heddon, Yum), CLASSIC LURES, KILLALURE, SCOTTY, SAMPO, SUPERFLEX, PEGRON LURES, PLATIL, BARRAWEAR, and more recently, ANDE MONOFILAMENT, SABRE ROD BLANKS & GLOWBAIT.
Our key management staff have a collective experience of well over 100 years in the Australian tackle industry. Shown left, from top to bottom are John Millyard - Managing Director (service history over 38 years); Bernie Wolford - General Manager (service history over 40 years); Peter Keep - Sales Manager (service history with BM: over 4 years, with over 20 years prior experience in fishing tackle retail); Sam Baillie - Product & Admin. Manager (service history with BM: over 3 years, with 6 years prior experience in fishing tackle retail).
A team of tackle testers, or 'pro-staff', from various parts of the country allows us to test our products in a wide variety of situations and on a large selection of different fish species. This ensures that our products are always performing at their very best, and any problems encountered in the field are quickly addressed to give you confidence and peace of mind, from the first cast to the last.
At Basser Millyard, we have a strong emphasis on providing the very best in fishing tackle from Australia and around the world, and combined with our highly experienced staff, focusing on fast and efficient service, we are continuing to grow ever stronger.
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